Google Ads Management

Google Ads Management Plans, designed to suit businesses at every stage of growth.

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Custom plans and optional extras

  • Geo-Targeting: Specific targeting based on geographic locations.
  • Competitor Analysis: Detailed insights into competitors’ strategies.
  • Ad Copywriting: Professional copywriting services for ad text.
  • Video Ad Campaigns: Creation and optimisation of video ads.
  • Seasonal Campaigns: Specialised campaigns for holidays, seasons, or events.
  • Dynamic Ads: Implement dynamic ads that automatically adjust content based on user behaviour.
  • Advanced Conversion Tracking: More detailed tracking, such as multi-touch attribution models.
  • Multilingual Campaigns: Campaigns in multiple languages for global targeting.
  • Mobile-First Campaigns: Optimising campaigns specifically for mobile platforms.
  • Remarketing Lists for Search Ads (RLSA): Utilise user behavior data to target past visitors.
  • Shopping Feed Management: If you’re dealing with e-commerce, managing the shopping feed for Google Shopping.
  • Content Generation: Blogs, articles, and other content forms that can be linked to ads for added value.
  • Landing Page Design and Testing: Creation and optimisation of landing pages that ads link to.

Google Ads Campaign Cycle

The first 90 days of your Google Ads Campaign

Google Ads FAQs

The monthly report includes key performance metrics such as click-through rates, conversion rates, and overall campaign performance. It provides valuable insights into what’s working and what needs adjustment.

These are the most basic types of Google Ads. They appear on Google search results pages and across the Google Network, and they include a headline, description, and often a URL.

Google display ads are visual advertisements that appear on websites within the Google Display Network. Unlike text-based search ads that show up in Google search results, display ads use images, videos, or rich media to capture attention. They’re ideal for increasing brand awareness and can be highly targeted based on various factors like demographics, interests, and location.

The access/takeout fee covers the initial work that goes into creating and setting up your Google Ads campaigns. This fee also discourages clients from leaving after just one month and taking the valuable work that’s often completed during the setup phase without proper compensation.

Comprehensive keyword research is more in-depth and includes long-tail keywords, competitor analysis, and ongoing adjustments to optimise performance. Basic keyword research is more limited in scope.

GA4 refers to Google Analytics 4, and GTM is Google Tag Manager. These tools are set up to track the performance of your ads and measure important metrics like conversions.

While some metrics may show improvement fairly quickly, meaningful results usually require at least a few weeks to a couple of months due to the time it takes to gather and analyse data.