Cold Chain & Refrigeration


Australia Wide

The Challenge

The Australian Food Cold Chain Council (AFCCC) was grappling with the significant issue of food wastage in Australia. They needed a platform to advocate for improved compliance and standards in food handling throughout the cold chain, while also addressing the environmental impact of food wastage.

What I did

  • Cold Chain Tool Development
  • Custom JavaScript Integration
  • Advanced SQL Database
  • Dynamic PDF Generation
  • Food Wastage Analysis
  • Cold Chain Compliance Tools
  • Interactive Data Visualisation
  • Enhanced User Interface Design
Giving customers reasons to call makes it more likely that they will. USPs also differentiate you from the competition.
Placing the logo in the top left-hand corner of the site helps build immediate trust with potential customers.
Placing the logo in the top left-hand corner of the site helps build immediate trust with potential customers.

Client Overview

The AFCCC, established in 2017, stands as Australia’s premier advocacy group dedicated to enhancing standards and compliance in food handling within the cold chain. Affiliated with the Global Food Cold Chain Council, they collaborate with industry leaders spanning manufacturing, food transport, refrigeration, and cold chain services.

Project Results

I developed a Cold Chain Benchmarking Tool for the AFCCC as well as redeveloped their existing website, leveraging custom JavaScript, PHP, SQL, and advanced PDF generation technologies. This tool not only streamlined the benchmarking process but also provided invaluable insights to stakeholders, aiding in the reduction of food wastage and promoting better cold chain practices.

Technology and Services Provided

PHP, API, SQL, XML, JSON, Typescript, WordPress, CSS, Schema, HTML, SEO, Copywriting, Graphics Design

Local Search Strategy

I focus on your specific market, demographics, and targeted keywords to effectively boost your business's visibility in local search engine results.

Website Design

My web designs are crafted to not only look good but also to convert visitors into loyal customers. Each site is fully optimised for search engine visibility.

Content Development

I produce content that's rich in essential keywords, aiming to build trust with your target audience while also improving your rankings in search engine results.

PPC & Pay Per Lead

Through paid search marketing, I strategically position your services at the top of search results, capturing attention when customers are actively looking for what you offer.

Precision KPI Tracking

I meticulously track key performance indicators to continuously fine-tune your marketing campaigns, aiming for the best possible return on investment.

Budget Optimisation​

I carefully manage your marketing budget to ensure it's being used in the most effective way, aiming to lower your cost per result while maximizing your return on investment.

Great results speak for themselves

Client Retention Rate
0 %

My clients consistently decide to extend our partnership when renewal time arrives.

Happy Clients
0 +

My clients are in many countries including Australia, New Zealand, the US and Canada.

I provide clear, detailed reports for full transparency on project performance.

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