SuperCool Group of Companies


HVAC&R solutions


Australia Wide

The Story

I’ve worked with SuperCool for years, recently updating their website with their in-house Graphics Designer and Copywriting specialist. Our goal was a user-friendly site that clearly presents their product range to enhance marketing efforts.

The revamped site features a robust search and filtering system, includes technical documents, and incorporates foundational SEO elements for increased visibility.

What I did

  • Elementor CMS Integration
  • SVG Graphics Implementation
  • PHP Server-side Scripting
  • SEO On-page Optimisation
  • Custom Search Mechanism
  • Product Filtering System
  • Technical Document Inclusion
  • In-house Team Collaboration
The site offers compelling incentives for customer engagement, enhancing the likelihood of calls. Additionally, its USPs distinguish it from rival platforms.
A clear call to action on the website guides visitors toward taking the next step, making it easier to convert them into customers.
A clear call to action on the website guides visitors toward taking the next step, making it easier to convert them into customers.

Client Overview

SuperCool is a leading provider of advanced HVAC&R (Heating, Ventilation, Air Conditioning, and Refrigeration) solutions. With a team of industry experts, they offer reliable services and products, specialising in solving complex problems in the HVACR sector. Their expertise extends to cold chain management, where they aim to make a significant impact on global food loss and wastage. Driven by a commitment to improve industry standards, SuperCool focuses on benefiting both people and the environment.

Project Results

After revamping SuperCool’s website, we achieved a user-friendly platform that effectively showcases their extensive range of HVAC&R products and services. The site now features a robust search and filtering system, allowing users to easily navigate through product options. Additionally, the inclusion of technical documents provides valuable support to users, while foundational SEO elements have been implemented to optimise the site’s visibility. This comprehensive update has not only enhanced user experience but also significantly bolstered SuperCool’s marketing efforts.

Technology and Services Provided

PHP, API, SQL, AWS, CRM, Zapier, Elementor, WordPress, CSS, Schema, Javascript, HTML, SEO, Local Citations, Copywriting, Graphics Design

Local Search Strategy

I focus on your specific market, demographics, and targeted keywords to effectively boost your business's visibility in local search engine results.

Website Design

My web designs are crafted to not only look good but also to convert visitors into loyal customers. Each site is fully optimised for search engine visibility.

Content Development

I produce content that's rich in essential keywords, aiming to build trust with your target audience while also improving your rankings in search engine results.

PPC & Pay Per Lead

Through paid search marketing, I strategically position your services at the top of search results, capturing attention when customers are actively looking for what you offer.

Precision KPI Tracking

I meticulously track key performance indicators to continuously fine-tune your marketing campaigns, aiming for the best possible return on investment.

Budget Optimisation​

I carefully manage your marketing budget to ensure it's being used in the most effective way, aiming to lower your cost per result while maximizing your return on investment.

Great results speak for themselves

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Client Retention Rate

My clients consistently decide to extend our partnership when renewal time arrives.

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Happy Clients

My clients are in many countries including Australia, New Zealand, the US and Canada.

I provide clear, detailed reports for full transparency on project performance.

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